San Diego Real Estate Sales
Luxury and Service from Pacific Shore Platinum

With each home purchase, new questions arise for even experienced buyers. Throughout our extensive history in the San Diego area, we’ve acquired not only the knowledge to help make your purchase a success, we’ve also learned the importance of accessing pertinent information from various experts in the field. We’re pleased to share with you what we’ve learned along the way.

If there are any topics of interest to you, or if you have a specific question about our services, we invite you to contact us via e-mail at or phone us directly at (858)481-7939.


del mar real estateWhether it’s Downtown San Diego real estate sales or Del Mar real estate sales, our team sells properties up and down the San Diego coastline. Our team of seasoned agents and staff will ensure a smooth transaction from start to finish. Real estate sales in San Diego continue to have positive growth within the luxury areas our team specializes.

Pacific Shore Platinum opened it doors in 2001. Our primary focus was to create a full service real estate company that redefined the sales process for real estate sales in San Diego. We realize the importance of selling ones largest asset. We take the time to understand your objectives and create a strategy that works for you. Our skilled staff will walk you through the sales process at the pace you desire; we know that communication is key in any business transaction. Pacific Shore Platinum began with Del Mar real estate sales and leasing, and within the first year, we closed over $30 million in sales, and our leasing division was managing over 50 properties. In 2006 our team closed over 250 million and now manages over 70 properties. Pacific Shore Platinum is now conducting San Diego real estate sales across most of the San Diego coastline.

The Team- Teamwork divides the task and doubles the success.

Pacific Shore Platinum has carefully selected one of the finest teams in Southern California. Each team member has an established reputation within the area they specialize, and is experienced in many aspects of real estate. From Downtown San Diego real estate sales to Del Mar real estate sales, our team sells the San Diego coastline. We feel confident choosing Pacific Shore Platinum to market your home is the right decision.

The Marketing Plan

Our success is a direct result of knowing how to market San Diego real estate sales and having the right people representing the sales in San Diego.

Our goal is to attain the highest sales price possible for your property within the fastest time frame possible. To achieve this, we develop a comprehensive marketing plan with strategies and tactics engineered specifically for the swift, successful sale of your property. A three-pronged campaign is central to our results-driven approach:

Attract Buyers to Your Property By:

  • Providing a detailed listing sheet to prospective buyers and agents
  • Ensuring maximum exposure through the website and multiple listing services
  • Placing a distinctive “for sale” sign on your property, with your approval
  • Arranging for previewing with cooperating brokers
  • Exposing your property through our comprehensive marketing and advertising program

Assist You in Preparing Your Property for Sale By:

  • Determining the most likely selling price based on current market values
  • Discussing selling points and possible improvements to enhance the value of your home
  • Explaining your showing options
  • Estimating your selling costs
  • Providing personal relocation services, if needed

Facilitate the Showing and Escrow Period:

  • Communicating with you on a regular schedule
  • Screening qualified buyers
  • Presenting and reviewing all written offers
  • Negotiating the transactions
  • Finalizing the terms of the sale contract
  • Following up on buyer financing
  • Confirming, closing and retaining a file on the entire transaction

The Leasing Edge

Pacific Shore Platinum began as a luxury leasing service in 2001. In addition, we started branching out into luxury real estate sales in the San Diego coastal communities. In our first year, a large portion of our out-of-state leasing cliental approached us to assist them in purchasing a primary or secondary home. A number of them ended up purchasing the home they were leasing.

This helped us to recognize the value of our luxury leasing division. We have expanded the division to become the leader of luxury leasing in San Diego. This is a valuable niche, ignored by other brokerages in the area. Our leasing division works closely with the sales team, referring all potential San Diego real estate sales and buyers to our sales team. In a slow market, our luxury leasing division enables homeowners to place their home on the market for lease as well as for sale. We have found this to be of great value to our clients. This is one of many beneficial aspects of listing your home with Pacific Shore Platinum.

Unique Property Advertising

Pacific Shore Platinum’s marketing program is customized to each unique listing we take on. We define our tar¬get audience and create our marketing and print campaigns that will create a lasting impression and bring value to your home. San Diego Real Estate needs to be marketed through captivating photography, rich content, and proper placement. Pacific Shore Platinum will showcase your home in a unique and first class marketing program.

Online Exposure

Over 75% of homebuyers use the Internet when they are house hunting. We work with leaders in Search Engine Optimization to ensure that we maintain top rankings across the web. You can find us by using key words such as, San Diego real estate sales, Del Mar real estate sales, or Real estate sales San Diego, as well as many other terms using various search engines on the web. This is because our skilled web team is here working to place your home in the most highly visible place possible. Our Search Engine Marketing team is